This is the world’s bestselling fragrance brand—and beauty editors have adored it for years

If I were to tell you the world’s number one fragrance brand, you might be somewhat surprised—but as a beauty editor of nearly a decade, when I learned that Avon is the brand that sells the most fragrances in the world* I wasn’t all that shocked at all. Why? Because as someone who has been immersed in the beauty space for years and has worked with plenty of other beauty insiders, I know just how impressive, well crafted, unique and, ultimately, globally adored Avon’s perfumes are.

With a fragrance industry that has an expected worth of $60 billion in 2024 alone (a number that is predicted to keep on rising), it is no wonder that Avon perfumes, that promise luxury excellence with high-quality ingredients at affordable prices, have become so cult amongst perfume lovers. In recent research carried out by Avon, 43% of the women the brand spoke to said that, aside from the smell of a perfume, the single most important factor in their purchase is the price—and this is why Avon fragrances are as popular as they are.