Clé de Peau Beauté’s Brand Story


The only thing better than using your favorite serum is realizing that the brand that created it does more for the world than provide radiant skin. As society evolves, so do the brands on the market. But some beauty companies were founded with a deeply ingrained mission to make inner beauty just as important as outer beauty—enter Clé de Peau Beauté.

On the surface, you have a youth-defying serum that’s perfectly packaged in a glass bottle that will look beautiful on your vanity. In reality, you have that youth-defying serum and the opportunity to contribute to girls’ bright futures in STEM. Since 2019 Clé de Peau Beauté has donated $3 from every purchase of The Serum to UNICEF to support the organization’s work in educating and empowering girls around the world.

Over the last five years, as part of a global partnership, Clé de Peau Beauté has donated over $11 million to UNICEF to support millions of girls worldwide. From 2019 to 2022, the partnership benefited more than 3.5 million girls, and now aims to reach 5.7 million girls by 2025. This is just one way in which Clé de Peau Beauté is redefining what it means to be a thoughtful brand in the luxury beauty space, and its work is far from finished.

(Image credit: Clé de Peau Beauté)

Founded in Japan in 1982, Clé de Peau Beauté put research and skin cell science at the forefront to create exceptional skincare and makeup products. The team’s research revealed that skin has an innate ability to differentiate between positive and negative stimuli to not only achieve but also maintain its ideal condition. Clé de Peau Beauté later coined the term “Skin Intelligence” and has been striving for—and achieving—excellence in the field ever since.





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