Bay Garnett x Herd is the rock n’ roll collab with a conscious


Bay Garnett and Herd are a match made in heaven. Let us explain why — Garnett is a former fashion editor turned author, stylist and sustainability advocate. A long-time champion of second-hand, often using thrifted pieces in her editorials, she has been the fashion advisor for Oxfam since 2017, styling the charity’s London Fashion Week shows and curating various pop-ups.

Herd is a sustainable knitwear brand founded in 2020 by Ruth Alice Rands. Activist, entrepreneur and knitter, Rands was inspired to start Herd after visiting the USA and seeing the success of natural fibre brands in California. Recognising a significant gap in the UK market, where much of the wool industry had been offshored, throughout her research she discovered the Bluefaced Leicester breed in the North of England, a sheep that has an exceptionally fine lustre fleece — superior even to merino.

“We came to work together as I loved what Ruth was doing and the way that she did it with such authenticity and diligence,” Garnett explains to Marie Claire. “So I approached her and suggested we do a collection together. She was up for it, and it’s been a wonderful experience from start to finish.”

(Image credit: Bay Garnett x Herd)

The collection, which launched last week, is made up of five distinct knitwear pieces. Inspired by Garnett’s long-time love of the 1970s, each item is named after a style icon of the period. “Jackie Kennedy walking in central park with great pants and a skinny rib, Jane Birkin picture perfect in blue denim and a cotton safari, Anita Pallenberg in a big knit and belt. That’s what I wanted to create here — that laid back, stylish, coolness that all these women radiate.”



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