Why Fudge Clean Blonde Shampoo Is The Best Purple Shampoo

All my life, I’ve had blonde hair. And all my life, I’ve struggled with brassiness. It’s a tale as old as time for those who are blonde by way of the bottle—particularly for light blondes who prefer cool, creamy tones rather than warm golden ones. Everywhere I go, every stylist I speak to, I am asked if I use purple shampoo. “It just doesn’t work on me,” I have always replied, which is true; I don’t find off-the-shelf products to be sufficient to rid my hair of orangey tones after they’ve come in.

Truthfully, any time I have dabbled in the past, I’ve just experienced build-up which results in dullness. That is until I found the Fudge Clean Blonde Shampoo, which I can, hand on heart, genuinely say is the only purple toning product (bought from shops) that works for me. Keep reading to discover why I rate it so much, and why if you’re looking to embrace a blonde look this season (like the trending dream girl blonde), you need to give it a go.

How does the Fudge Clean Blonde shampoo work?